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The New Travel Value Exchange
What happens when travellers pay to belong?
Developed in partnership with Forethought, The New Travel Value Exchange shares insights from the most comprehensive consumer research Accor Plus has undertaken, exploring what today’s travellers value in paid loyalty memberships.
The research helped shape the transformation of ALL Accor+ Explorer and reveals why lasting loyalty goes beyond points and discounts to recognition, belonging and experiences that make membership worth keeping.
Discover the insights behind our transformation and what they reveal about the future of paid travel loyalty.
I’ve been to 45 countries, Egypt and Jordan were 2 of my favourites.
Fellow ALL Accor+ Explorer member, Natasha Etschmann, better known as @tashinvests, is an Australian content creator and Forbes 30 Under 30 honouree known for her fresh, relatable approach to personal finance.
A keen traveller who has visited 45 countries, Tash is all about making savvy choices while still enjoying the experiences that make life memorable. Here, she shares why Egypt and Jordan became two of her favourite destinations.
The Stories That Inspired My Travels in Japan
Every Explorer has a destination that calls them back time and time again.
For our CEO Emilie Couton, that place is Japan. In this personal reflection, she shares the books, places, meals and unforgettable moments that continue to inspire her travels—and perhaps your next adventure too.